overview

GARE’s rapid growth has expanded its network of civic leaders, but its digital ecosystem has not evolved to meet the increasing demand for connection, clarity, and collaboration. Fragmented experiences, unclear audience strategy, and a dated visual identity have made it difficult for users to navigate resources, engage meaningfully, and understand how to participate in advancing racial equity. We reimagined the digital ecosystem as a cohesive place that strengthens connections across the network, clarifies its offerings, and empowers change makers with the tools and resources needed to drive meaningful, sustained impact. In Spring 2024, GARE launched the new visual identity and online experience, re-introducing themselves to their network and the broader public with a more functional, visually appealing, and user-friendly site.